The Find

This week, on The Find, we're giving you, dear reader, a preview of the new fall line from vegan shoe-makers extraordinaire, Novacas.

Novacas is an NYC-based company that's completely vegan-run and—as opposed to *some* manufacturers out there—run with environmental-sustainability and fair compensation for workers in mind. As they put it:

Novacas is committed to providing animal-friendly, environmentally-friendly, and worker-friendly products. Novacas—taken from Spanish and Portuguese for "no cow"—produces products that are made from the highest quality synthetic microfibers available and are 100% PVC-free. Shoes are ethically manufactured in Portugal at worker-friendly factories according to labor standards set forth by the European Union.

So suck it, Payless! We recently concluded a full brand re-development with Novacas, establishing a new logo for them (above), new shoe boxes, and totally retooling their Web site. We created the new site design—with Minima Designs managing site development and back-end—to give the company a rather intense facelift that would match Novacas' new fall line—its largest and, we have to say, most impressive to date. And we're not just saying that because they're a client. They're totally our favorite vegan shoe line, providing continually-evolving and improving footwear that doesn't sacrifice the ethical values that many of us share and still managing to keep their products reasonably-priced. Plus they're real nice people.

Visiting their site at the time of writing (last week in July), you'll actually still see the old design we created for them a few years back. It has a cute cat on it. They'll be unveiling the new site and identity next week. In the meantime, take a look at some highlights from the photo shoot we did for their fall 2010 line. Styles are beginning to trickle in now, and are available at MooShoes, among other stores (you'll be able to see a complete, up-t0-date list of stockists on their new site next week). The full fall line will be available mid-September. You can also shop their previous lines at MooShoes here. And yes. I am cheap. The little chick says so.

Logo, photos, and fancy ribbons by us, yo.