We usually focus on images or artists we consider beautiful on these Journal days. Today, we look at an idea.Last year, we created a logo for a Web start-up called Send Your Best. The idea behind Send Your Best is to create a network of support for people battling cancer or going through other serious hardships. As the boys at SYB put it—
After creating a personal site for a close friend battling cancer, we quickly recognized the tremendous value of shared experiences and the comfort they bring. Our objective is to create a global support network and private communication tools for individuals and families as they face and overcome cancer in its many forms.
Pretty cool, eh? Now they're up for a Pepsi Refresh Grant and could win as much as $250,000 to complete the site and help to create personal and private support networks for anyone in need. And you, dear reader, can help. Pepsi is giving away millions of dollars to people, businesses, and non-profits making a positive impact but since, as we've all know, corporations don't always make the best decisions (Emergency valve? Who needs it.), they're leaving it up to us as to how they pass out all that cash. From now until the end of the month, you can vote for Send Your Best to receive a Refresh Grant once a day, and we strongly encourage you to do so.
Here's how you do it: 1. Click here. 2. Click that little button that reads "Vote for this idea." 3. Sign in using your Facebook account or by signing up with Pepsi (I guess you'll get soda updates or something?) 4. Check that it counted your vote and then tell others. For real. They're clients, but, all biases aside, it's a great idea. And remember, you can vote every day until the end of the month. Refresh!



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